Broward schools cries out for an image overhaul. Can 3 new positions help?

“We must establish a more effective connection with our students (and millennial parents), who receive their information from social media,” she wrote in her request. “The district is being challenged every day to respond and participate with third parties in a variety of areas: hurricane preparedness, mental health services, heightened interest in school related incidents/events, increasing legislative regulation, and the list continues to grow.”