FORT LAUDERDALE, Fla. — Nova Southeastern University (NSU) Athletics today announced a new partnership with Xfinity, naming the leader in entertainment and connectivity an official Community Partner of the Sharks.
The multi-year agreement brings together two prominent institutions to support NSU’s student-athletes, enhance fan experiences, and strengthen the connection between Shark Athletics and the South Florida community.
Through this partnership, Xfinity will feature prominently across NSU Athletics events, including high-visibility venue signage, game-day promotions, and digital media integrations. Fans attending Shark home events at the Rick Case Arena, Amerant Bank Field, and the NSU Baseball & Softball Complexes will also have opportunities to participate in co-branded contests, special promotions, and exclusive game-day experiences.
“We are thrilled to welcome Xfinity into the NSU Athletics family as an official Community Partner of the Sharks,” said Ryan Romero, Interim Athletic Director at Nova Southeastern University. “Xfinity’s dedication to innovation and community aligns seamlessly with our mission at NSU. This partnership directly supports our student-athletes and helps elevate the overall game-day and digital experience for our entire Shark Nation community.”
In addition to event activations, Xfinity will collaborate with NSU Athletics on community outreach and digital connectivity initiatives, serving as a key partner in bringing Shark Athletics closer to the fans, families, and neighbors who support it.
“As a brand dedicated to keeping communities connected to the moments and entertainment that matter most, serving as an official Community Partner of Nova Southeastern University Athletics is a natural fit,” said Jose Ibal, Senior Specialist of Marketing at Xfinity/Comcast. “NSU has built a tradition of excellence both on the field and in the classroom, and we look forward to powering Shark fans and supporting these incredible student-athletes all season long.”
For more information on Nova Southeastern University Athletics, upcoming games, and partnership opportunities, visit NSUSharks.com.
About NSU Athletics
Nova Southeastern University, home of the Sharks, boasts a premier NCAA Division II athletic program competing within the highly competitive Sunshine State Conference. Sponsoring 18 intercollegiate athletic teams, NSU provides a dynamic platform for student-athletes to achieve elite success both in competition and in the classroom. The Sharks have built a nationally recognized collegiate powerhouse, capturing 17 NCAA Division II National Championships across multiple sports, highlighted by recent titles and dominant runs in women’s swimming, men’s basketball, and women’s golf. Committed to holistic development, NSU Athletics consistently sets the standard for excellence, cultivating a culture driven by championship-level performance, academic integrity, and community engagement. For more information on the Sharks and to stay up to date, visit NSUSharks.com or follow @NSUSharks on Instagram and X (formerly Twitter).
About Xfinity
Xfinity is the consumer brand of Comcast Corporation, delivering internet, TV, mobile, and home security services to millions of customers nationwide. Dedicated to providing fast, reliable connectivity and cutting-edge entertainment experiences, Xfinity powers connections that bring communities together.