The bilingual performances by Lopez and Shakira, which included help from Latin rap stars Bad Bunny and J. Balvin, added a new flavor to the NFL’s frequent reliance on mostly male pop, rock and R&B performers on the high-profile halftime stage at its signature event. Attendance at Hard Rock Stadium was just over 62,000, and the NFL estimated the 2020 Super Bowl would reach more than 100 million people worldwide.