Normally a master of messaging, Ron DeSantis was outmaneuvered by the three-word catchphrase ‘Don’t Say Gay’

Ebonni Chrispin of AIDS Healthcare Foundation holds a sign during a press conference at the Florida state capital, hosted by Equality Florida, AIDS Healthcare Foundation and the Human Rights Campaign in opposition of HB 1577 (Don’t Say Gay bill) on Tuesday, February 15, 2022, in Tallahassee, Fla. (Rick Wilson/AP Images for AIDS Healthcare Foundation) (Rick Wilson/AP)