“This was his idea. He wanted the 305,” said Machado, who runs AJ’s Jewelry in Cutler Bay of south Miami-Dade County and claims more than 800 NFL players and 1,000 total athletes among his clientele. “The first year, we did the U, which came out pretty awesome. That was a hit. No one had ever done that. Last year, we took it up a notch and we did the ibis, which was like 4,000 stones. That was pretty hot.