As the internet emerged as a popular platform for hotel reservations, the practice has escalated in South Florida, the Keys and Orlando, in addition to Las Vegas, California, Hawaii and New York. Six years ago, the Federal Trade Commission (FTC) sent warning letters to hotels, to no avail. Watchdogs say it’s out of control as an industry dependent on loyalty of returning customers feels an increasing backlash. But consumers need to make more noise because the people elected to protect us from this behavior are silent.