You’ve bought their pet food. Soon you’ll be able to own a piece of the company.
But will you make money?
Dania Beach-based online pet retailer Chewy.com proposes to sell shares of common stock, according to a registration statement filed with the U.S. Securities and Exchange Commission.
The number of shares to be offered, and their initial price, has not yet been announced.
PetSmart acquired Chewy in 2017 for about $3 billion and plans to retain a controlling share after the initial public offering (IPO), its filing states.
Chewy’s sales has continued to grow under PetSmart’s ownership — increasing from $2.1 billion in fiscal 2017 to $3.5 billion in 2018.
While the company has never recorded a profit, its net loss decreased from $338 million in 2017 to $267 million in 2018.
But the company has $1.6 billion in accumulated losses since its inception. It expects operating losses to increase as more money is spent on advertising, product expansion, launch of new fulfillment centers, hiring new workers and development of website and mobile app features, the filing stated.
Last year, PetSmart spun off a piece of its stake in Chewy in anticipation of the IPO. A group of lenders sued over the move, but the litigation ended in April, the filing said.
Chewy says it has 10,000 employees “known as ‘Chewtopians,’” serving U.S. customers from 12 locations. Its Dania Beach headquarters and Hollywood customer service center employ about 1,500.
Created by self-identified computer nerds Ryan Cohen and Michael “Blake” Day, who met in a chat room in 2011, the company endeared itself to customers with what it called the “wow” factor — sending personalized pet portraits, flowers, cards and candy to loyal customers.
But after the company announced it was being sold to the nation’s largest brick-and-mortar pet product retailer, longtime customers worried it would lose what made it special.
At least three pet food producers severed ties the company, saying the merged company’s business model was no longer a good fit for their brand strategy of courting the independent pet shop enthusiast. In them filing, the company said it offered 1,600 brands.
In July 2018, Chewy entered the online pet pharmacy market, selling medicines online at discount prices.