Ex-Porsche dealer lived high life on $2.2 million he made selling fancy cars that didn’t exist, feds say

A former vice president at a respected Pompano Beach Porsche dealership was jailed Tuesday, facing federal charges after he convinced customers to make down payments on exotic cars that did not exist, according to federal prosecutors.

Shiraaz Sookralli, 44, funneled the money into a business account that he and a “possible co-conspirator” created to mimic Champion Porsche and its affiliate, Champion Motorsports. Sookralli worked at the dealership from 2007 until 2018.

Prosecutors say Sookralli established a business called “Champion Autosports,” and traded on his professional reputation to lure customers into ordering Porsche models that had not yet been built.

“In total, Sookralli received over $2,200,000 from his fraudulent actions from approximately 30 customers who never received the Porsche vehicle from Sookralli,” FBI Agent Austin Steelman wrote in an arrest affidavit.

The criminal charges came as no surprise to Sookralli, according to his attorney, Howard Schumacher. The alleged fraud was exposed publicly last September when Champion Porsche, the legitimate dealership, filed a lawsuit in Broward Circuit Court.

Roy Diaz, attorney for Champion Porsche, said the dealer reimbursed the cheated customers, either with payments or by honoring their deposits, applying them to other vehicles. “We made sure the customers were made whole,” he said.

The action allows Champion Porsche to sue Sookralli for the damages.

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